St Dunstan's, the charity for blind and partially sighted ex-Service people, is launching a Christmas direct marketing drive featuring a soldier injured in Afghanistan and his family.

Created by TDA, the campaign tells the story of Lance Corporal Christopher Nowell's injury, sight loss and ongoing recuperation from the perspective of his wife, Claire.

Tailored versions of the direct mail pack will be sent to warm and cold audiences. It includes a letter from Claire and a Christmas card designed by their two-year-old son, Luke.

"This is a truly heart-warming story about a lovely family,” said Branka Young, direct marketing manager at St Dunstan’s. “Chris’ phenomenal progress is largely down to his own strength of character and determination. However, our support and services have accelerated his journey to improved independence.

"We wanted to use this case study as it demonstrates how our donors help us make a really positive difference to lives of ex-Service people and their families.”

David Burrows, head of fundraising at TDA, added: “It is often the simplest things that make the biggest difference to people’s lives, and the touching story of Chris and his family will resonate with cold and warm donors alike."