Uber's first work for Casio promotes Avatar tie-in
Uber's first work for Casio promotes Avatar tie-in
Uber's first work for Casio will promote the electrical giant's new watch series as part of a tie-in with upcoming Hollywood blockbuster Avatar.
Since it announced its pitch success, the Sheffield agency has been working to promote Casio's new Edifice watch collection, which is being marketed in partnership with the much-hyped new James Cameron film ahead of its release next month.
Uber's work includes press ads, a national outdoor poster campaign, a website giving users the opportunity to win a trip to the New Zealand studio where the blockbuster was filmed, and in-store POS for Casio's flagship store in London.
Victoria McCarthy, 20th Century Fox brand promotions manager, said: “The film and brand imagery have been brought together perfectly and the campaign feels very integrated; we’re thrilled with the final result and really look forward to seeing everything go live."
Uber said it is now working on another, as yet unnanounced project for Casio, due to launch next month.
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Comments
Agreed - There's nothing wrong with this work AT ALL.
No whinging for the sake of it. Uber are great at this stuff.
Great work as always, like the look of the watch as well.
And the news is all about the first creative work to be done. Hence the comments about the creative work, for which the word 'average' would be a compliment. Get over it. Or stop plugging dull work.
Looks great to me, well done guys
After the big announcement of the win, I was expecting something a bit more..well..exciting..what happened?
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