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Man City promotes Chelsea match with Wright-Phillips illustration
Advertising / UK
Manchester City Football Club is promoting its upcoming Premier League game against Chelsea with a specially commissioned image of City star Shaun Wright-Phillips.
The diminutive winger, who moved from Man City to Chelsea and back again, is the second star of City's 'Big Four' campaign, which sees the club create one-off images to promote its games against rivals Manchester United, Liverpool, Arsenal and Chelsea.
Manchester design agency Music is behind the campaign and it commissioned illustrator Chris White to create the Wright-Phillips image, which will run on large format sites around the city and at the club's stadium in the build up to kick off on 5 December.
Earlier this season City promoted its game with Arsenal with creative featuring striker Emmanuel Adebayor, who moved between the two clubs in the summer and infamously marked scoring for City against the Gunners by running the length of the pitch to celebrate in front of his old fans.
Chris Kay, head of marketing at MCFC, said: "We are the heart of the City and our players and fans are at the heart of the this football club.
"Like the Adebayor Arndale execution this second instalment of the ‘Big Four’ campaign again positions City at the heart of Manchester through the media used, via its cultural relevance, and through the choice of a home-grown Academy legend in Shaun."
Music's Dave Simpson added: "Shaun Wright-Philips is a player synonymous with speed and Chris's illustrations capture this perfectly. We've pushed the idea further through executions around the city which play with the idea of scale through traditional media formats ."
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