23 November 2009 - 1:03pm | by Staff Writer | 0 comments

Code to develop site for Global Underground

Code to develop site for Global UndergroundCode to develop site for Global Underground

Following a four-way-pitch, music label Global Underground has appointed Code Computerlove to develop its website which will be built and maintained by the in-house team once it goes live in January.

Andy Horsfield, founder of Global Underground, explained: "The purpose of the re-design is to update the website so it's more in line with our other marketing collateral and CD covers, and to build in new features and user generated content into the site.

"It will better express the Global Underground brand's fun youthful attitude online, and reinforce that GU is still at the frontier of international dance music.

"An edgy contemporary design aesthetic was paramount to the chosen design in this project. Code really got under the skin of our brand and developed a deep understanding of the need to balance the underground feel with commercial objectives.

"In addition to selling CDs and event communications, the site will feel like a global community hub for fans all over the world with social networking profiles where people can get involved and feel part of the brand movement. There will also be news and updates to help fans find out what's going on, biographies of the DJs and venue details, and exclusive promotions and competitions."

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