Man City promotes Chelsea match with Wright-Phillips illustration
Man City promotes Chelsea match with Wright-Phillips illustrationManchester City Football Club is promoting its upcoming Premier League game against Chelsea with a specially commissioned image of City star Shaun Wright-Phillips.
The diminutive winger, who moved from Man City to Chelsea and back again, is the second star of City's 'Big Four' campaign, which sees the club create one-off images to promote its games against rivals Manchester United, Liverpool, Arsenal and Chelsea.
Manchester design agency Music is behind the campaign and it commissioned illustrator Chris White to create the Wright-Phillips image, which will run on large format sites around the city and at the club's stadium in the build up to kick off on 5 December.
Earlier this season City promoted its game with Arsenal with creative featuring striker Emmanuel Adebayor, who moved between the two clubs in the summer and infamously marked scoring for City against the Gunners by running the length of the pitch to celebrate in front of his old fans.
Chris Kay, head of marketing at MCFC, said: "We are the heart of the City and our players and fans are at the heart of the this football club.
"Like the Adebayor Arndale execution this second instalment of the ‘Big Four’ campaign again positions City at the heart of Manchester through the media used, via its cultural relevance, and through the choice of a home-grown Academy legend in Shaun."
Music's Dave Simpson added: "Shaun Wright-Philips is a player synonymous with speed and Chris's illustrations capture this perfectly. We've pushed the idea further through executions around the city which play with the idea of scale through traditional media formats ."
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Comments
That type isn't exactly easy to read.
Can't read it. Poor.
People should sit up and take notice of City, If I can run i can play - for those of you who can't read
Maybe they should have used Helvetica thin, Univers or something similar for the wording, ooh and tight kerning never hurt any, they could introduce some greys.
Just remembered, don't forget to foil block a logo somewhere, possibly at an angle, bonkers I know but people seem to like it. Job done.
Let's be fair - it is hard to read.
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shocker
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"People should sit up and take notice of city if i can run i can play" easy enough to see when you look. nice work to those that did it.
isn't the whole point of print to provoke closer inspection? or is that just my way of looking at things?
"People should situp and take notice of city ifican runi canay pl" easy enough to see when you work at the agency.
Would benefit from some punctuation.
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It's hard to sit up and take notice of Shaun Wright-Phillips as he's only 3' 6".
I disagree. This is advertising. I have no doubt the loyal fan will appreciate it and they are, after all, the only audience whose opinion counts.
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I don't think it's too bad actually - the fact that it's a little hard to read helps i think - you have to stop and engage with the piece properly to read it which is half the battle - however I would say this would only work for pedestrians viewing the outdoor if you're passing in a car or bus it's lost but then i don't know the exact media choices. Can't comment on the rest of it as i can't zoom in on the pic to see if there is/what the call to action is at the bottom etc. Quite like the illustrative style - pretty much spot on for the target and nice to see an agency actually commissioning these days as opposed to cobbling together pishy stock
Consider yourself told...twice
Haha, in CAPS as well so he must mean it, he sounds very angry, think he must have been told to get a grip by his boss or something...
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Wrong I work in advertising - as for the basic rules isn't one of the first criteria of advertising to grab attention/arrest the viewer? By making you look twice this does exactly that - job done. No need to shout either Mr anon.
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...this post makes me laugh, but also gives me the urge to cry!
why so many 'anons' sl*gging each other off?
the poster is aimed at man city fans, to drive ticket sales, not to appeal to the world and his dog to give blood/organs or to help stop war/aids/cancer/child abuse.
personally i'm not a city fan, but as a lover of football, if i saw that poster in any environment (walking through town waiting for a bus or train) seeing a player and a ball on it would make me look closer.
isn't that job done? target audience enticed? wouldn't matter if it was all in helvetica, simple fact is that it is executed in a different manner to the 'norm' and if it wasn't right, well surely the marketing execs at eastlands would have put a stop to it a long time ago.
so maybe stop b*tchin' about this and that, and calling each other names, appreciate that people are trying to move the goal posts (no pun intended).
front up or shut up!
Anon 15.05
"PROBABLY NOT AS YOUR A DESIGNER!"
It's should be YOU'RE not YOUR.
Poor communication. Back to school son.
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I kind of agree with the comments about legibility, but I guess the poster is meant to create a 'mood' as much as a message, so I can live with that.
But as a copywriter, I think at least any message there is could be more comprehensible.
"If I can run I can play." Um, yeah. Because if you couldn't run, you probably couldn't play football. It's pretty much essential.
At best, this ends up sounding like Mark Hughes is promising SWP that if he's recovered from an injury then he's in the team.
Whereas I suspect in fact they're trying to say something about SWP being able to express himself much more at Man City: "Now I have the freedom to run with the ball more, I can truly play my style" kinda thing.
And ok, I know my interpretation is WAY too long and needs work, but at least it's trying to make the point properly.
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