Sports travel provider Thomas Cook Sport has appointed Hatch Communications to carry out a sports PR and sponsorship maximisation campaign which aims to raise awareness of the brand including its packages for 2010 World Cup.

The Leeds-based PR agency has been briefed to maximise the sponsorship of partner clubs, as well as promoting Thomas Cook Sport’s role as participating tour operator of the 2010 World Cup in South Africa.

Danny Talbot, managing director of Thomas Cook Sport, said: “We were extremely impressed with Hatch Communications’ knowledge of the marketplace and the team’s ability to immediately understand the key objectives and identify the major challenges.”