25 November 2009 - 4:35pm| by | 5 comments

Johnston Press to introduce paywalls

Johnston Press to introduce paywallsJohnston Press to introduce paywalls

Johnston Press, the publisher of The Scotsman, is to introduce paywalls on a selection of its weekly newspaper sites as of Monday 30 November according to reports by HoldtheFrontPage.

HoldtheFrontPage says it “has learned” of the plan which will see the paid-for model rolled out across the company in an effort to monetise its online content as it attempts “to find a sustainable business model going forward”.

Rupert Murdoch's News International has previously stated its intentions to erect paywalls on its national titles as of next spring, but if reports are true then Johnston Press will be the first regional publisher to trial the model – which could open the floodgates for other publishers to follow.

The initiative will restrict users of selected Johnston Press sites from viewing content beyond the homepage without payment of a £5 three-month subscription.

Johnston Press owns 18 daily newspapers and 300 weekly papers. The paywall will be around weeklies only, but it is thought that dailies will follow suit should the experiment prove successful.

Comments

Anonymous (not verified)
25 Nov 2009 - 17:23
Anonymous's picture

As as the current model of giving away content FOC is unsustainable I hope it works.............but sadly I doubt it.

Anonymous (not verified)
25 Nov 2009 - 18:10
Anonymous's picture

Hah! I can barely stand reading The Scotsman online these days when it's free - such an error-strewn, sensationalist rag it has become. The Herald will be delighted at this news.

25 Nov 2009 - 22:58
colin_gilchrist's picture
8
comments

This will work but only for specific local content that is unique to the paper - as we all know global news often breaks on Twitter and Facebook hours before anywhere else. It will be interesting to see how the "premium" content is sold.
I say good luck.

Anonymous (not verified)
26 Nov 2009 - 10:55
Anonymous's picture

R.I.P. Rest in Paper.

Anonymous (not verified)
26 Nov 2009 - 13:06
Anonymous's picture

charge for something that is free elsewhere and guess where the customers go?

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