InboxDMG creates another viral game for LV=
InboxDMG creates another viral game for LV=Insurance, investment and pensions group LV= is to launch a Christmas-themed viral game having been developed by InboxDMG.
The game is aimed at increasing brand awareness, driving traffic to the LV= website and capturing customer data.
The game will be seeded by InboxDMG's sister agency Viralnet, the viral seeding division of Digital Marketing Group plc.
Gameplay for Santa’s Skittles is based on the popular pub game 'Bar Skittles' and LV= product benefits will feature throughout the game.
Earlier this month, LV= launched viral game Shape Trace through InboxDMG.
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Comments
That's really interesting. Is it part of a broader digital strategy or simply a tactical intervention to capitalise on Christmas? Either way I expect this "Christmas Cracker" will spread like swine flu...
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