Propaganda creates 'haunting' animated film for SOPHIE
An animated tribute has been produced by Propaganda on behalf of The Sophie Foundation which retells the story of the death of Sophie Lancaster.
The animated film retells the tale of Sophie who was beaten to death as her boyfriend was also attacked due to the way they looked.
As a result, the foundation which acts in her name approached Propaganda to help convey its message against prejudice.
Mark Williams, creative director at Propaganda devised the video in collaboration with Illamasqua which funded the film, British band Portishead, French animator Fursy Teyssier and MTV.
The video will be launched when it is projected on an ongoing loop in Manchester’s Cathedral Gardens from tonight, on what should have been Sophie’s 23rd birthday.
Sylvia Lancaster, Sophie's mother, commented: “The film is a chilling and dramatic reminder of how prejudice, hatred and intolerance can destroy so many lives – Propaganda has nailed what we are trying to achieve perfectly, producing something that is beautiful and impactful. Sophie would have adored it”.
Mark Williams, creative director, Propaganda explained: “Impact was our main objective as well as creating a film that highlighted the effect ignorance and violence can have on individuals lives. The decision to use such a moving track brings the film to life and creates a rush of emotion felt by all. We have worked with some fantastic people to make this happen, and I would like to thank all those who have contributed to help such an important cause.”
To coincide with this, Propaganda has secured screenings for the Sophie film on MTV, from 26 November, for two weeks.
Make-up brand, Illamasqua has also committed itself to changing attitudes towards subcultures and has been a supporter of the Sophie Lancaster Foundation since it launched last November.
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Wow. Powerful stuff - great work Mark, Nicki and all involved.
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Wow.
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Fantastic.
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A very tricky subject sensitively handled. Impressive.
Bloody good stuff.
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Perfect!
Not only a solid idea but it looks and sounds great too.
Props.
feck me, that was compelling.
You can't argue with the motive or production values.
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Moving.
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I was going to say how brilliant it was but I see it's been said.
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Wonderful work - your agency must be so proud of this.
Categorically the best thing I've seen this year and something that, despite the core subject, reminds me why I wanted to work in this industry in the first place.
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I'm just glad to see everyone admiring it, even the anons. Proof, if we ever needed it, that the "forum" can be kind and positive when work deserves it.
For the record I too think this is one of the best pieces of work I've seen this year. Right up there. Nice work Mark and all involved.
Absolutley amazing, I cannot think of any better way to handle such a sad and terrible tragedy.
Fantastic work by all involved and the soundtrack is very powerful and perfect for this story!!
Brilliant
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I can tell you that £3 is the entire profit Illamasqua make from the pencil sales.
From this Sophie's mum Sylvia was handed a £5000 cheque last night from Illamasqua for the foundations work. In addition to this Illamasqua has donated the equivalent of what was Sylvia's annual salary so she could give up her job and devote her time fully to setting up the foundation.
Charities need brands to work closely with them on things like this. Just like we set up years ago the link between ghd and breakthrough breast cancer which went on to raise £500k+ , and yes it relied on people buying a styling iron.
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Anon 14:23
At last SOMEONE with something to piss and moan about! Phew, I was beginning to think the Anons on here had started looking beyond the usual "Oh poor me, I NEVER get to work on interesting campaigns!"
I suspect that, given your comment, you've already donated most of your wages to The Sophie Foundation, otherwise, how else would you have the balls to COMPLAIN about a business giving money to a good cause? I'm guessing that you also complain bitterly that not ALL the cost of your Veneziana pizza at Pizza Express goes directly to stopping Venice sink.
Here http://www.amazon.com/Gifts-that-keep-giving-Profits/lm/R2BJGOCF9E5ZNF is a list of other cynical products, that viciously donate part of their profit to charity. Perhaps you can run off and wage war against the lot of them.
Or maybe you could just run off.
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Spot on, lovely. Well done to all involved.
Great work for a great cause. Well done Mark and all at Propaganda.
Stunning, moving and thought provoking. Not to mention beautifully executed. I don't think I've seen work of this quality on the drum in a long long time.
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Got a real Miyazaki feel about it. The best single piece of charitable marketing I've seen in years. I'm struggling to think of anything better actually.
To recreate this vile and terrible incedent, however brilliant, seems somehow in poor taste. I found the whole thing although very powerful and very clever rather depressing.
Agree with Anon 08:28... too gratuitous, graphic and dark. More horror than charity fundraiser.
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"too gratuitous, graphic and dark?" More "horror"???
Are you suggesting the best approach would have been to soft-soap it? Make it a bit more chirpy and up-beat? Judith Chalmers sitting on a park bench with a placard saying "Down with this sort of thing"?
I take it 08:28 you also think images of children starving in Africa, animals who've been mistreated etc. are in "poor taste"?
Sorry to get on my high horse about this one (especially as I didn't have anything to do with making it, sadly!), but I really can't see what there is to whinge about here - best thing I've seen on here for ages.
Anons - ever heard of shooting yourself in the foot? It was all going so well - the perfect opportunity to stay positive, constructive and still fly the anon flag.
How can you slate this?! Fools.
My last ever anon post.
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Nice one Mark. As powerful as Ari Folman's Waltz with Bashir. Track takes it to another level.
Closest thing I've seen to a pencil this year.
Is it just me, or is this a little bit self-indulgent.
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Just you it seems...
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