T-Mobile Dance wins Epica d'Or
Saatchi & Saatchi London has been awarded this year’s film Epica d’Or for the T-Mobile ‘Dance’ commercial.
The T-Mobile campaign also picked up the Film prize in the communication services catergory, the ‘Singalong’ advert from the same campaign won the award for Media Innovation in the Technique category.
The Press Epica d’Or was won by DDB&Co Istanbul for its Dank 2nd hand furniture campaign which also won in the Homes, Furnishings and Appliances section while the Interactive Epica d’Or went to Forsman & Bodenfors, Gothenburg for Svenska Kyrkan (Swedish Church) ‘Campaign for Prayers’ website.
Euro RSCG Düsseldorf won the Outdoor Epica d’Or with its Citroën ‘Cornering Lights’ poster.
This year’s awards saw 3,196 entries received from 476 companies in 48 countries, eith the winner of the EPICA Mobile award to be announced before the ceremony which will be held in Belgrade in January.
Germany was the most successful country for the fifth year in a role with 18 winners. The UK picked up eight Gold awards, all for London agencies, while 12 silver and 11 Bronze will also be presented to UK agencies.
Below is an interview with Andrew Rawlins, founder and director of the EPICA Awards.
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Comments
Funny, I just voted for the sing-a-long ad in this. http://advertsihate.blogspot.com/2009/11/ten-worst-adverts-of-2009.html
It won?!! Everyone I know in the advertising community hated this advert. False, implausible and not related to the product at all.
'False, implausible'
Oh please.
Did you not see the Tango or Pot Noodle ads of old, the current Stella Artois ads? Most advertising is false and implausible, they're usually the more memorable and appealing ones.
Sorry, 14:08, but I agree with 12:38. Tango or Pot Noodle this ain't. It's of the horrible, cheesy, 'we're all festival-going-cool-dudes' ilk. I detest it. Bad call, Epica, if you'll pardon the pun.
I like the second hand furniture ads - how come they're in English though?
I can't believe anon 12.38's comment. The most entertaining commercial for ages..well worth the award.
Why did Gareth Howells' comment get taken off here? Was it because he used a nasty word for dog do-do? There's swearing on every national paper's forums on everything from sport to politics. This is the ad industry, for God's sake! (Cue deletion for blasphemy.)
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