Tennent’s Lager has appointed Whitespace as its new digital agency where it will work on a project basis.

The Edinburgh-based digital and design agency takes over from 2Fluid and will be responsible for the development and management of Tennent’s website as well as the activation of associated digital campaigns.

The appointment was made by Tennent's after chemistry sessions were held with seven agencies before a shortlist of two was made up to pitch.

Jane Cannon, marketing manager for Tennent’s Lager said: “We’re delighted to welcome Whitespace to the team and are excited to be exploring ways in which our digital campaigns can assist in moving the brand forward.”

Iain Valentine, creative director at Whitespace said: “The entire team at Whitespace is over the moon at this appointment. Tennent's Lager is an iconic brand, and we relish the opportunity to work with the team to maximise opportunities in the digital space.”