Hookson takes on two new projects
Two new clients have appointed Hookson to work across digital, design and advertising.
The first client, SCE Enterprise, the business development unit of Stevenson College Edinburgh, has tasked Hookson with handling its advertising campaign to promote courses available in January using a range of press and on-line media.
Meanwhile, Edinburgh Tea and Coffee Company has brought in the Edinburgh-based agency to develop a new website to promote its range online.
Bryan Hook, managing director of Hookson, commented: “These wins support our long term strategy to build a team that can deliver effective, creative solutions across advertising, design and digital communications channels. We’re delighted to be working with such a diverse range of new clients.”
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Who's their new biz guy? And can I have his number?!?
It's you
What about that third piece of new business? Oh no, not got that anymore. Read The Scotsman to find out more.
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I am sure Richard and co are on the case as far as the 'bigger story' about the third piece of new business is concerned.
But from the coverage out there already, it seems to me that the media are somewhat guilty of stirring things up - the Herald implies that they told CofS about the original story in The Drum. Hookson never said they were doing a rebrand, but a 'development of the existing logo' - no doubt they need revisions to make a logo based on a 400-year old crest more easily applicable today, particularly on the web. But a re-interpretation of the Hookson release referring to a POTENTIAL "rebrand... costing tens of thousands of pounds" makes for better controversy doesn't it?
Having said all of that it's a sober lesson to all of us not to rush out our new biz announcements without getting clearance. I hope whatever final payment was made, was a fair representation of whatever work was done.
Perhaps Bryan would care to comment?!?
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