The BIG Partnership has been brought in by Scottish Natural Heritage (SNH) to raise awareness and understanding of nature with the Scottish public.

Over an initial four-month-period, the PR agency will work alongside SNH’s in-house PR team to promote the contribution which can be made by nature to people’s health and wellbeing as well  as economic growth.  

Creative opportunities shall also be identified to ensure media engagement with a core focus on raising awareness of nature and green space in urban areas and generating more feature based articles in the print and broadcast media.

Calum MacFarlane, press and PR manager for, said: “We have a vital role to play in helping people understand, appreciate and enjoy nature, much of which is often on their doorstep. “