Bournemouth International Centre and Pavilion hire Five by Five
Bournemouth International Centre and Pavilion hireFollowing a 10-way pitch, Five by Five has won the marketing and PR for the Bournemouth International Centre (BIC) and Pavilion Theatre.
The work will begin to appear next year as the agency looks to promote the range of events that the venues have to offer as well as conference facilities.
Five by Five will look to drive awareness across media channels while also working on marketing projects and promoting the town as a premier business and meetings destination to the national conference and exhibition market.
The Drum asked the client why so many agencies were asked to pitch and was told that it was felt that there was a need to ensure that the agency that was appointed was the correct one and that public money was being spent correctly.
Clive Tyers, head of Conferences, Exhibitions and Events at the BIC continued: "We are part of Bournemouth Borough Council where there are stringent rules on the tendering process. We went out to agencies who had the full marketing mix including advertising, marketing and online."
Two briefs were issues for either side of the business - conferences and exhibitions and one for the entertainment side, and asked for agencies to respond with ideas and creative and one ad schedule. Some of these were provided before the presentations, some during.
The pitching process took two days with five agencies being seen a day having been invited to pitch or having approached the client to pitch. Some agencies which approached were rejected if they were unable to offer a variety of marketing services.
Tyres admitted that number of agencies pitching was high but also explained: ""The quality of some of the agencies was extremely high and when people have put the effort into getting creative work and an ad schedule put together we feel it should be seen. We also want to meet the team as it is important to the working relationship and we felt it was right to meet each agency and see what the personalities were like and if we could work with them."
New to The Drum
You will be sent a verification email. Click on the link in the email to post your comment.
Comments
Congratulations to Five by Five! Great to see a good bit of local business staying in the South.
look at it, just look at it.
10 agency pitched for that!!
now you can understand why some see our industry as a bunch of scruppleless, spineless money-grabbers
Times are tough but we as an industry only help to commoditise it by entertaining such a ridiculous pitch process. Pure laziness and ignorance on the client's behalf - surely they could have evaluated 10 agencies through their web sites and selected three to pitch that appeared to fit the criteria. And if they are so consciencous about spending public money, stop wasting it with overblown bureacracy! Deep breath.
What a depressing report
Well done to Five, but seriously.... 10 agencies... are they having a laugh.
I have come to the conclusion that public sector bods are a massive bunch of box tickers that have no idea about a constructive pitch process.
A: The client researches and listens to some of his/ her peers to find 3 RELEVANT agencies that they may want to work with.
B: The said client briefs the agencies THOROUGHLY and outlines a clear criteria whereby a decision will be made.
C: The deal is done based on the set criteria.
Time wasters too concerned with ridiculous process and no idea how much time/ effort and cash goes into an agency pitching for business. If they only stuck to my ABC!!!!
i wish i was a dentist.
I know things are tight but it's sad to see ten agencies jumping through hoops for what must surely be a thruppence ha'penny account. Rather than being an exercise in ensuring public money was being spent wisely, this sounds more like a tragic ego trip for a client with too much time on their hands. "Dance monkey boy', dance!". Also, does a story of such relatively piffling insignificance really deserve to be headline news? Â Â
Can't wait to see the work...after such an arduous quest for the right agency, the work will have to be nothing less than brilliant. (really hope it's not going to be pictures of smiley happy people at a conference centre!) Personally, I think they should go down the tried and trusted 'movie poster' route. Something along the lines of 'The Bourne-mouth Ultimatum....come to our fab conference centre or we'll kill you". Just a thought..
Write Your Comment