Bristol shopping centre The Mall’s Christmas campaign is currently running having been developed by McCann Erickson Bristol.

The Mall Winter Wonderland creative has been refreshed for this season to include cool blues and crisp whites in order to promote the outdoor ice rink, Santa’s magical castle, Christmas Market and snow.

This campaign builds on the Mall creative which uses fashion inspiration to create a feeling of flamboyant decadence – resulting in stand out creative across multiple executions including pull up banners, press ads, plasma screens, bus sides, door drops, adshels and in centre posters.