Bristol and London-based viral marketing firm Rubber Republic has relaunched the Viral Ad Network to promote virals to the relevant audience in order to gain the maximum effect from them.

The network, an updated version of the Viral Ad Network which launched in 2007, is made up several video sharing sites and will promote the virals of advertisers and publishers by matching their content with relevant editorial, bloggers and publishers to generate ad revenue.

The network looks to solve the problem of broad entertainment based sites struggling to place contextually relevant ads alongside editorial.

The network is designed to handle click-and-go media and includes an insight tool which produces a report and screen grab of the site where the ad is placed on for visual context so advertisers and agencies can view the placement in one easy click.

Chris Quigley, co-founder of Rubber Republic, said: “As a user of an entertainment website - be it a satire, gossip, celeb or otherwise – as I’m being entertained, the most relevant kind of advertising you can target me with is ‘fun advertising’. I'm having fun on the site, so I want the advertising to be equally entertaining, instead of a standard hard sell banner ad.

“That's why my partners and I got into viral advertising, and a couple of years down the line launched the Viral Ad Network.  An ad network that allows publishers – from Twitterers to Bloggers to giant publishing networks - to make money through publishing fun ads next to their fun content.”