Manchester agency BJL has announced that it has been appointed by online travel firm Netflights.com, owned by recently acquired Thomas Cook company Gold Medal group.

Following a four-way pitch against Outside the Box, Amaze and CB JWT, the agency has been tasked to launch a brand campaign for the company which will roll out in February.
As well as brand positioning, the campaign will run across outdoor, national press, direct marketing and direct media.

Jackie Holt, director at BJL, said: “Online travel consumers are confident and discerning so our creative response rewards them with impact and depth.  We have a rich heritage in travel communications at BJL – from BA to Elegant Resorts – so Netflights.com is a very welcome and very relevant addition to the agency.”