A new website for Scottoiler, aimed at growing awareness of the company within the United States, is to be developed by Alienation Digital.

Following a competitive tender, the Glasgow-agency is to develop a new US aimed website and will also redevelop the current UK website for the motorcycle chain lubrication system company, which fits one in 10 new motorcycles in the UK as well as producing a range of accessories too.

The new website will be designed to help the brand grow its market presence in America and generate revenue.

Nick Muddle, Scottoiler’s head of export and marketing said: "The project will target a significant increase in our U.S. market presence, and ultimately it’s got to generate revenue. Alienation’s scientific approach to web development should ensure we achieve all our objectives.”