I know Christmas is a time of tradition, but the line 'Christmas wrapped up' is older than Santa himself. Why should a client be expected to pay for hoary old chestnuts like this?

Negative, negative, negative. Booooooring! It's not even particularly constructive. How about you go back to your 'revolutionary' work that you and the rest of the commentators on here are clearly creating and just not bother?

I'm going to try and be constructive. As long as the agency didn't charge for more than an hour of thinking time then this is good. If they did, then they are either very poor or at it. Just google Xmas wrapped up........enough said.

Oddly enough, last night I did Choo choo to Hamleys and found their Thomas the Tank goodies to be minimum 20% more expensive than ELC......

Any other price-checks required ?

Have any of you actually worked on any city marketing campaigns? If you have you'll know how hard it is to get anything remotely out of the ordinary past the client. Bearing in mind that christmas is also a minefield of visual cliches it's unlikely to look amazing with this kind of client.

Here's the scenario - person at waverley station in the market for toys as it's christmas. Big eff-off train and headline letting them know there's a new hamleys in glasgow. Person thinks 'oooh I think I'll check that out' - job done. Pretty? Not really. Effective? Yes.

I agree this is better than Edinburghs by a fair bit - at least the train doesn't look like it has wind/having a poo/is frightened.

So how does this fit with the 'Scotland with style' theme then. Apart from sticking the emblem on the posters I see no evidence of any carry through of a campaign that has already seen substantial investment. Helter skelter, City Chambers, toy steam trains...traditional yes, stylish no.

I guess in the same way 'edinburgh sparkles' doesn't really fit with 'inspiring capital' - but your right the 'style' treatment would have been better and more consistent.

If, hypothetically-speaking, there was a hypothetical man standing in Waverley Station and noticed the eff-off Choo Choo billboard. Would he not be better, hypothetically, walking up a set of steps to Jenners' Hamleys rather than waste time and money nipping through to Weege to their Hamleys?

I'm all for traditional Christmas Dinner, traditional Christmas TV and even (sometimes) traditional Christmas Music. But I think it's stretching it for agencies to claim you can knock out traditional Christmas Advertising as an excuse for doing nothing original.

Because there isn't a Hamleys in Jenners anymore - they pulled out in April. Hence the 'only store outside london' bit in all the press releases

The portrait poster looks great, very family orientated, magical and Christmasy.
The landscape ads don't have the same treatment and therefore don't work as well.

Definately Michael. Definately.

Thanks Anon 09:14 (and presumably 17:17) for exposing your bias. Nowhere in this article does it tell us this is the only Hamleys outside London. It's not on the creative either – which you'd think would be of interest to the aforementioned Waverley punter.
So if you're part of the campaign PR machine you should have written your release better. But if you came up with, "super league shopping status" you need to be congratulated.

Nope I'm not part of the PR machine but figured it must be in the press release as it's been mentioned in several newspaper articles as well as featured in a fair amount of in- press promotional activity. Mind you, that might be down to St Enoch Centre's PR campaign rather than the glasgow scotland with style campaign. So no I wasn't showing bias I was stating a fact - but you are right it's a bit strange that it doesn't feature in the article or the creative - as for super league shopping status I must remember that one.