Specsavers releases new viral for Christmas
A new viral film has been created by Specsavers as a warning to the poorly sighted over the festive season.
The client’s in-house creative department has created the viral to tell the story of a poorly-sighted housewife who can’t find her cat…as a moving Christmas parcel meows under the tree.
The film, which went online this week, was directors by Chris Denton and written and art directed by Simon Bougourd and Neil Brush.
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Should have gone to a better bunch of creatives...
You have to be brutally honest with yourself when producing a viral and think, 'would I send this on to someone?'. People who read this forum probably wouldn't. However, the target audience - middle-aged women with cats (?) - may do, as they tend to have a very quaint sense of humour.
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Love the Should have gone to better creatives.
Love it. Made me laugh. Nothing wrong with the bunch of creatives on this.
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Meeow from the oven would have been funnier???
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A mmeeooow from the oven would have been funnier...
Fully agree with anon 12:08 - this is what viral is all about - assess the audience to which it is being targeted and produce/seed accordingly- we are probably not target audience (although it did make me smile) and probably would not pass it on - but I do believe my wife would and most of her coven would follow suit.
Ticks a lot of boxes for me - and in fact I forwarded to my missus ...
... Now the cocktales.co.uk NHS "Bloody Mary" viral - now that got my attention - again not target audience but it's pretty bold for the Health Service and hits a hard message to the targets as well as (to some degree) the parents - again passed on ... this time to my 15 year old neice.
Perhaps we are all target market for all viral activity - we may not be suitable marks - but we know many who are and the pay it forward evangelism - so easy applied in social networking will work regardless - assuming the viral in some way evokes some kind of emotional response.
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Yep, also agree with 12.08.
(From a blind bastard who often treads on dog/catshit in the morning)
Humour aside, it doesn't excuse bad acting.
... which is actually one of the things I found amusing - bad acting can actually be used to strong comic effect (although you are right - not sure this was intentional!!)
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So, does not going to specsavers mean you can't see, hear or feel that it's a cat then?
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666 hits on you tube. Is that viral or just a mild cold?
anon at 12;08: I showed it to my wife, sister in law and mother: nobody even smiled, let alone laugh. This actually doesn't know what it wants to be - it's some half viral / half cheap telly ad hybrid which (as per usual when this happens ) fails to to achive any real objectives for either meduim...
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