Musselburgh Racecourse has appointed Oui3 Brand Communication to create an online communication strategy, including a new website, following a three-way pitch.

The racecourse has recently undergone a £5m refurbishment and now aims to build its brand and develop stronger online relationships with racegoers.

It also wants to better connect with new and potential customers who come to the races through 'highlight fixtures' such as ladies day and themed events.

Jane Ulke, Client Development Director at Oui3 says “Musselburgh Racecourse are focused on bringing new groups of people to the racecourse experience.  We want to help them to build more experiential content and to use online more effectively to promote the reasons to come racing. 

"Their customers relate to the racecourse in many different ways.  Our strategy equally recognises their interaction with dedicated racing enthusiasts and with visitors who just come racing for a fun da