Cogent Elliott creates naked calendar for Subway
Cogent Elliott has turned 12 Subway franchisees in Calendar stars having produced a naked calendar for the sandwich chain which will look to raise £20,000 for Heart R
The calendar shoot was based at the Birmingham agency’s photographic centre Junction 11 with 12 different naked shots of Subway’s local franchisees selected for the calendar which was directed by senior creative team at the agency Craig Wood and Jason Vinciguerra.
A making of viral has also been released to show what happened behind the scenes of the four day shoot.
Dee Williams from Cogent commented “we made sure the team had a truly enjoyable day, the least we could do as they were giving their time freely, and ultimately posing without inhibition for a great, great cause. Well done to all involved.
“All calendars are available from Subway stores throughout the Central region for £2, a small price to pay for such a noble endeavour.”
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Quite like this as an extension of a decent campaign. "Making of" film's fun too. Almost makes me want to visit a Subway to pick one up.
Yes, I like it too - the campaign has legs. Nice to see an account moving agency and the work actually improving as a result. Makes me think the industry has a future.
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I'm so jealous Craig and Jason they get all the best jobs. I fancy the guy with the big snorkel!
To be fair the making of video is pretty cool. Well done guys!
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as it's charity, not sure if he did it for minimal cost or not - but got to be worth a namecheck for the photographer involved. none less than matt cannon i believe. well done all, especially on the making of.
The making of video is fun, but the ideas a little bit hackneyed isn't it? Yet another naked staff calendar, and a line nicked from Apple's iPhone campaign. Hmmmm...
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