McCann Manchester's Durex Play after watershed ad campaign
A look at the new Durex Play TV campaign from McCann Manchester which, for the first time ever, sees the brand able to advertise post-9pm, rather than 11pm.
Durex Play products will be seen on on ITV 1,C4, Five & Satellite! Adverts will air until 23 December and part of the campaign launched earlier this year.
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Comments
embarrassing
Obviously, some stuff should just be kept in the bedroom - not shared with the general populace.
What a great ad, very clever
that's the 'safest' ad i've ever seen.
comments
Err..isn't this just the famous Coco de Mer press ads brought to life?
It's very similar to stuff already on the web. Nothing original here.
Yeah, Coco de Mer - I thought the same straightaway. But without the immaculate art direction.
I wish McCanns would use a decent prod co for a change. This could have looked so much better with a decent director and DP.
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