The Perfume Shop has launched a new £1.5m TV campaign which has been devised by WFCA.

The ‘Our Gift to You’ campaign includes four ads which look to highlight the store’s products ahead of Christmas and has been directed by Camella Kirk who has also directed ads for The Guardian and Citroen.

The campaign includes national press in OK, Heat, More and Closer. Four different 20” radio commercials and a n online trial and over 1,000 shopping mall posters in the final fortnight before Christmas.

1.8million brochures will also be distributed in all stores and and be inserted into the News of the World’s magazine, Fabulous.

Matt Walburn, The Perfume Shop’s head of marketing, said: “The campaign is pitched perfectly to help deliver some TPS magic for Christmas. We wanted a core concept that would work across a variety of products, adapt well to each medium and reflect the relevance of our offer to consumers.  After a successful launch on national television last year we’re keen this medium continues to play a major role in helping us deliver our future growth plans.”