BJL to launch campaign for Love2Recycle
BJL to launch campaign for Love2Recycle
An integrated campaign for cash-for-mobile brand Love2Recycle is to launch next week having been created by BJL.
The new campaign will include TV, search, online and PR while MediaedgeCIA Manchester will handle the planning and buying.
The campaign will air on 21 December.
Charlotte Thompson, director at BJL, commented: “We worked with a great comedy director in John Riche from Love Films and we are confident the spot will deliver as much entertainment as it does response. The PR, social media and search campaign will fuel and channel the buzz which the TV is set to create, into a success for this innovative brand.”
Steven Maxwell, director at Love2Recycle, added: “We are confident the campaign will establish Love2Recycle as the consumer’s choice in the mobile device recycling sector. The thinking and creativity BJL have brought to the party has created a very memorable brand property which we believe consumers and the screen will love!”
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Comments
Love2Watch! Beats that 'wonga' ad, a great change to a seemingly talentless creative rostrum for these kind of companies....quality work from BJLs top team!
Sorry, you're kidding aren't you? The only credible reference in this nonsense is the bit about the comedy director - job done for him because this is nothing if not laughable
People who slag of ads on regional forums at 00:13 in the morning should probably have there fingers stitched together.
And people who don't know the difference between 'there' and 'their' probably shouldn't post at all. I'll give you the benefit of the doubt for bad typing on the of/off.
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