An international digital advertising campaign for Futuremark Games Studio’s Shattered Horizon has been created by Five by Five.

The Southampton and London agency has designed the campaign to raise awareness of the game and also drive visits to the website and increase downloads of the game.
The campaign includes download and PC channels alongside targeted competitor advertising.

Paul David, head of digital media at Five by Five, commented: “Based on our experience in the gaming sector we created an ROI driven campaign to maximise use of Futremark’s budget. We incorporated a testing phase to massively up-scale the game’s launch period - an ambitious but progressive approach to digital which allowed the client to understand the challenges a campaign can face before investing the full budget.”