Children's toy retailer, Early Learning Centre has appointed integrated agency Milton Bayer to create a range of point of sale material for 2010.

Early Learning Centre has 215 stores across the UK and 80 worldwide, selling toys that encourage children from birth to six years to explore, learn and create.

Milton Bayer has extensive youth marketing experience, developing both strategic and tactical campaigns for brands such as Disney, Topps and Mookie Toys.