Welcome to Yorkshire seeks agency for tourism campaign
Welcome to Yorkshire seeks agency for tourism campaignWelcome to Yorkshire has issued a tender for its £2m domestic regional tourism campaign due to run in April. McCann Manchester tells The Drum it will re-tender.
McCann Erickson Manchester handled Yorkshire's marketing and promotions campaign this year, but the county's tourism body is now looking for an agency to handle its 2010 campaign.
The tender calls for a “full service agency solution covering strategic planning, creative, media planning and buying, campaign evaluation and research, with online expertise and television production".
It says the account is worth £2m each financial year and that it may be treated on an annual rolling basis from April until the end of March 2011 - although if renewed the contract will last for three years in total.
Five agencies at most will be asked to pitch.
When McCann Manchester was appointed to handle the campaign this year its relationship with the client looked to be long-term as the agency opened an office in Yorkshire to handle the work.
A spokesperson for McCann Manchester today confirmed the agency will re-tender for the business.
More information about the tender, and its pre-qualification questionnaire, are available on the Welcome to Yorkshire website.
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Comments
War of the Roses 2010?
I hardly think borrowing some space within a print works constitutes an office in Yorkshire, lets hope this time it actually goes to a Yorkshire agency.
They had one, but then they sold it to Golley something or other
comments
That's public sector for you!
Anybody but Caboodle please God...
I suspect McCann have it in the bag.
Their work is strong.
Client is happy with them.
This is a process the client probably has to go through.
Essentially four agencies will waste time and money.
Work is strong? Did you see the TV ad? It was plop.
Like the sound of Golley something, aren't they full service?
bag schmag, it would be good to have a change after the whiff of dropped ball on this one....
Wasn't this account with a London agency before it went to the Bonis hall brigade? At least it is back in the North - shouldn't we be happy that Yorkshire are willing to work with Northern agencies regardless of which side the Pennines they come from?
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