The website showcases Shock Absorber's new specific sports bras for running, ball sports and racket sports and promotes the message that different sports require different support.

Flanking the website will be press and online ads in sports and women's health and lifestyle publications.

Shock Absorber has worked with iris since 2007 and the bra brand says its new range, which it has spent 18 months researching, represents "a key launch".

Pete Armstrong, creative director at iris Manchester, said: "It’s great to be partnering Shock Absorber on another category-defining product launch, which sees us continue to build their credentials as a leading sports performance brand.”