Following a three-way-pitch, Harrogate Spa Water, owned by Waterbrands ltd, has appointed Brahm to handle its PR.

The Leeds-agency has been tasked to manage the consumer and trade PR for the brand, with a specific focus on raising its profile on-trade over the next year.

The appointment will include the charity water brand, Thirsty Planet which is solely dedicated to raising money for the provision of clean water in Africa.

Paul Martin, managing director at Waterbrands, commented: “Harrogate Spa Water is going from strength to strength, bucking the trend in declining sales across the bottled water market and with Thirsty Planet recently reaching £1 million in donations, we wanted a PR agency who could build on these successes to further increase our profile, specifically in the on trade sector.”