Co-op and Somerfield come together with TBWA\Manchester
The Co-operative has launched a national advertising campaign to bring Somerfield, the supermarket chain it bought last year, under its brand umbrella.
Roster agency TBWA\Manchester is behind the TV ad, which features staff from the Co-op and Somerfield and promises better value for the consumer now both chains are working together.
The ad is the first step en route to completely re-branding Somerfield stores as part of The Co-Operative by the end of 2011.
Debbie Robinson, director of food retail marketing at The Co-operative Group, said: "We wanted a visual way to represent the two businesses coming together on TV, in order to widely communicate the acquisition of Somerfield and to ensure that customers and potential customers understand the benefits of this happening in terms of scale and value. We decided to combine the two messages for maximum impact."
New to The Drum
You will be sent a verification email. Click on the link in the email to post your comment.
Comments
John Hannah - worst VO ever in the history of VO's?
Debbie Robinson should take a look at the newly refurbished Co-op in Hale, where I live. They believe all spirits and French wines are 'New World' and that South Africa's in 'Europe' (does that bring the World Cup closer to home, I wonder?). They promote confectionery, but then attempt to charge you full price at the checkout (neat trick, Debbie). Not something that ever happened under the previous Somerfield management, I hasten to add. As John Hannah says: The Co-operative. Guid with fudd (translations on a postcard, please).
TBWA - flying the creative flag for Manchester as usual....well done to all involved....you've done us all proud. That's got award winner written all over it.
Write Your Comment