Chorley based company All About Food has appointed Chris Dearden in the newly created role of commercial director.

Dearden, who joins from Dairy Crest where he headed up the Asda and Morrisons business unit, will be tasked with driving sales and exploiting new sales opportunities ahead of the company’s plans for growth in the coming year.

He will also be made responsible for sales initiatives and will be supports by two national account managers.

Phil Lynas, managing director of All About Food, commented; “We’re very excited to have Chris on board and he will be a key asset in the company’s strategic growth in the years ahead. Chris will not only work on our fantastic portfolio of brands including Nando’s, wagamama and Pizza Express, but will be key in establishing new brands in the marketplace.”