With 10 Inches of snow falling in Manchester overnight and pretty much nobody getting to work on time, if at all, two rival agencies felt it an opportune moment to indulge their creative rivalries and enjoy a snowball fight.

BJL and Cheetham Bell JWT took to opposite sides of the street to decide who were the snow champs or snow chumps. In a fierce battle, which included passers-by joining sides, according to BJL, they came out on top, but not without casualties; Operations Director at BJL, Dave Robinson copped a load of friendly fire in the ear from Tom Richards, whilst Paul Kinsella from CBJWT went on a kamikaze mission which ended with him face down eating snow.

Both agencies are going to Spinningfields next to see who can build the most creative snowman. Who says the fun’s gone out of the industry?