New Domestic Abuse campaign for Scottish Government handled by Newhaven
New Domestic Abuse campaign for Scottish
A new campaign for the Scottish Government aiming to tackle domestic abuse in Scotland has begun, with creative handled by Newhaven.
The campaign includes the TV advert ‘I soar' by Newhaven which ran at this same time last year alongside new radio adverts and posters.
Two posters have also been designed to feature in women's changing rooms within department stores around Scotland.
The series of three radio adverts play in between other adverts which air during the same commercial break.
MediaCom Scotland was the media planner and buyer for the campaign.
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Comments
Love the radio - really, really nice
What he said. Gave me goosebumps.
Love "remember happy", language very clunky on the other print?
yup I'm with you on that one anon 13.00
clunky if taken out of context perhaps yes. But in a woman's changing room, works for me. Not so sure about remember happy. Radio is very powerful though.
The 'Remember Happy' outdoor makes me really sad everytime I see it - thanks for producing such a thought provoking suite of ads...
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