International flower delivery network Interflora has appointed Rees Bradley Hepburn to provide retail marketing support to the client’s network of florists.

The Birmingham agency will handle the development of the new Interflora brand at local level as it drives customer loyalty while developing the agency’s retail marketing portal to develop web and print solutions for the network.

Nick Priest, retail director at Interflora, said: “Working with our existing business partners we have made some very important steps in developing the Interflora network over the last few years, the appointment of RBH and their unique retail skills and technology are a further sign of our commitment to support our retailers.”