South African bank Investec has appointed media company Brilliant Media to handle its planning and buying for its private bank.
The appointment will see Brilliant handle media buying for Investec’s integrated offline and online campaigns for savings products including its High 5 and Business High 5 offers, as well as Investec’s specialist private banking division.
Paul Cooper, interactive director at Brilliant, said: "This is a great opportunity to work with a like minded, entrepreneurial business, and allows us to capitalise on a core strength of Brilliant, which is delivering integrated and measurable campaigns."
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