Typhoo next brand to celebrate Coronation Street's anniversary
Typhoo next brand to celebrate Coronation Street's anniversaryTyphoo has joined Imperial Leather, Harvey’s and Warburtons as the latest ‘Best of British’ brand to partner in celebrating the 50th anniversary of ITV soap Coronation Street.
With the aid of advertising agency BJL, the partnership will see Typhoo develop tie in products and promotions featuring the Coronation Street Brand.
Kate Willoughby, marketing manager at Typhoo commented: “Coronation Street and Typhoo share values, audience profile and longevity. We are looking forward to working with the ITV team and BJL to make the most of the partnership by rewarding our loyal customers throughout 2010.”
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