Skills Development Scotland tells Apprentice Story
Skills Development Scotland tells Apprentice Story
Skills Development Scotland has developed a new multi-media campaign for its Modern Apprenticeships programme through Story.
The campaign targets businesses of all sizes across a range of sectors. The Modern Apprenticeships scheme enables businesses to offer a training programme, devised by Skills Development Scotland, for anyone over the age of 16. The apprentice works towards completing training and achieving recognised qualifications whilst in paid employment, while the business receives a grant for providing a Modern Apprenticeship place. Existing, as well as new employees, are able to take part in the programme.
Story created the campaign positioning – ‘Make Modern Apprenticeships your business’ – to act as a call to action, as well as establishing that the campaign aims to target and recruit employers to the scheme, rather than apprentices in this instance.
Gail Gibson, head of marketing, of Skills Development Scotland said: “We briefed Story to position Modern Apprenticeships as a great way for businesses to motivate staff and strengthen the skill-set of their business, ready for the new decade ahead. The campaign cuts through clearly to businesses and we’re gearing up to help many more companies throughout Scotland benefit from the scheme.”
New to The Drum
You will be sent a verification email. Click on the link in the email to post your comment.
Existing Users Sign In
More like this
- Ian Ord to tell Fifth Ring's global expansion story in Free MiNetwork webinar in September
- St Dunstan's campaign tells story of injured soldier
- Ardbeg's Corryvreckan to be promoted by Story with digital campaign
- People on the Move at Nicepond, Big, Story, Marketecture & Hee Haw
- Kellogg's tells story of the signature in press ad
11/05/2012
Pitch news: Hertz, HTC, Smirnoff, LV=
Comments
Was there a tender or mini-competition for this? If not - in all sincerity - well done and thank you to SDS for using some common sense and just appointing an agency from the roster of approved suppliers.
Saved everyone else a lot of wasted effort and MONEY. If only it could be like this more often.
You seem to have answered your own question, and then commented on the answer as if it was fact. I like your STYLE.
Thanks. I'm outrageously persuasive.
They could have done something a bit more creative on the taxi.
Write Your Comment