Ultralase appoints Principles to handle media account
Ultralase appoints Principles to handle media accountUltralase has appointed Principles Media to handle its multi-million pound media account.
Leeds-based Principles has previously been responsible for creating television ads for the laser eye surgery starring former Olympians Jonathan Edwards and Sir Steve Redgrave.
Jon Hughes, commercial director for Ultralase, said: “It is important that we continue to build upon the success of our TV activity over the past 12 months."
Mark Curtis, media director for Principles, added: "[Ultralase] has ambitious plans for 2010 that we look forward to helping to implement. Maximising channel efficiencies remains a core focus to drive further ROI gains for Ultralase."
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Comments
Does this mean ATP have lost this?
The tv ads are rank !!!!
comments
Well done Principles! Glad to see you have the account back!
Shock, horror. It was only fourteen months ago (Drum 17/12/08) that ATP said they'd picked up this account and it was EIGHT Million pounds worth of business to them. Now we learn media buying has gone to Principles and according to Brand Republic claimed to be £4m. Good luck to Principles but how does ATP get over losing an £8m account? Or was it not £8m?
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