Morton Fraser's new brand identity delivered by Freight
Morton Fraser's new brand identity delivered by
Scottish law firm Morton Fraser has launched a new brand identity, created by Freight, as the company moves to a new purpose built office in Edinburgh.
The Glasgow-based agency assisted Morton Fraser with a strategic review of its communications and develops the new positioning before moving on to designs its new brand identity which has been applied across the business.
Freight has now begun to apply the new branding across Morton Fraser’s business whilst working on a number of larger communications projects for the firm.
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Comments
A pity nobody thought to redesign the website with as much care: deciding to redesign the homepage alone in the hope that no-one would look at any of the other bland pages....
This looks like an engineering company not a firm of solicitors.
The brief may have been to ensure that they do not look like any of the indistinguishable central belt solicitors. While achieving this, sadly they look like they have gone too far and do not look like solicitors at all. Looks like a BWM handbook.
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