Lancashire & Blackpool Tourist Board seeks digital and PR supplier
Lancashire & Blackpool Tourist Board seeks digital and PR supplierLancashire & Blackpool Tourist Board has issued a tender to hire an agency to handle a £20,000 digital and PR campaign for Easter.
The delivery of the project is expected by 1 March where the campaign will center around Blackpool and will include elements mentioning The Pleasure Beach, The Sandcastle Waterpark, Blackpool Tower, Blackpool Zoo and Blackpool Cycle Hire to target families.
The use of social media is highlighted by the advert which also mentions an Easter Egg Hunt, a school competition to design a ride at the Pleasure Beach, to link with Rollercoaster Kingdom on Facebook, a Wii family competition, a virtual child on VisitLancashire.com to act as a guide to Blackpool along with other aspects and events.
Questions regarding the pitch can be asked through the tourist board's twitter address.
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This has to be the most ridiculous deadline i've ever seen. Issued 19 Jan, Expression of interest reqd 2 days later - a Thursday; shortlisted agencies pitching four days later - and two of those four days are Sat & Sunday. CRazy.
The budget is even more unrealistic given their 'shopping list'. Someone should tell them to give reality a call (the term, not agency). Typical public sector.
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Always good to see people having the courage of their convictions and putting their names to comments.
You're going to see more and more of this sort of campaign in the future as companies put out a quick pitch one week and expect the agency appointed the next. I think it's brilliant - it pushes you to be quick and creative (and they aren't asking for a lot in their initial pitch document) so well done to Lancashire & Blackpool Tourist Board for this.
Quick and creative? What happened to planing, creating and evaluating that the client is getting the right solution?? Still, if ineffective graphics are your bag and you need the work I guess it's fine to ask your staff to give up their weekend.
I hope we don't see more of this as it only serves to devalue what we do as an industry.
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