Objects of Design – an ecommerce site specialising in handmade and designer accessories and gifts – has increased sales by 40% following a new design byDigital Consortium.

Objects of Design already had a website but briefed Digital Consortium to improve its bounce rate. The agency identified an opportunity to make the site more visual, so that customers could view products in more detail. It also took the approach of treating the site as if it was an actual shop, paying attention to its appearance and functionality.

As Objects of Design had already invested in a website Digital Consortium did not start again from scratch. The agency instead aimed to make low cost changes to the existing site’s template that would have maximum impact.

Liz Baker at Digital Consortium, said: “Online stores are no different to shops on the high street. Customers are heavily influenced by how they look – those with poor signage and untidy shelves for example put consumers off, as they will assume that the shop is not trustworthy and that the products are poor quality.

“Shops and online stores that pay attention to the image they project are viewed as being more professional, and people are more likely to part with their hard earned money to buy products from them – as demonstrated by the impressive sales uplift Objects of Design has experienced.”