19 January 2010 - 12:40pm| by | 22 comments

Setchell to leave McCann Birmingham to teach

Setchell to leave McCann Birmingham to teachSetchell to leave McCann Birmingham to teach

The Drum has learned that Gary Setchell, creative director of McCann Erickson Communications House in Birmingham, is to leave the agency a year after he rejoined from KLM.

Setchell is understood to be leaving the industry altogether when he departs McCanns in April to pursue a career in teaching.

He told The Drum: “It’s something that has been inspired by seeing my own children grow and quite simply, if I don’t do it now, I’ll never do it.

“The folks at McCann are terrific to work with and have been incredibly understanding. I wish them and everyone else I’ve had the pleasure to work with in the industry the very best.”

Setchell returned to McCanns in April 2009 after a year as creative director of rival Birmingham advertising agency KLM, which he joined, from McCann, in March 2008.

At the time of rejoining McCanns he said that the opportunity to work as creative director of the company was one "I just couldn’t ignore".

KLM went on to replace Setchell with Paul Baker, who was creative director of McCann Birmingham when Setchell originally worked at the company.

Dean Lovett, CEO of McCann Erickson Birmingham, admitted that it was a surprise that Setchell was leaving but wished him well and said that he was now considering replacing him with either an individual or a creative team to oversee the creative department of around 80 staff. He also indicated the possibility that the appointment could be internal or could come from within the regions.

Comments

Anonymous (not verified)
19 Jan 2010 - 15:54
Anonymous's picture

Feb. 2010 - Paul Baker returns to McCanns. Lovett.

Anonymous (not verified)
19 Jan 2010 - 16:02
Anonymous's picture

"Please Mr. Setchell, may I go to the toilet?"

"Only if you've got a Job Spec and have completed all the necessary paperwork."

;-)

19 Jan 2010 - 16:46
reuben_boughton's picture
18
comments

Good luck mate - keep in touch.

As well as the cane, please try to incorporate the ruler on the back of the legs of misbehaving scamps, just as a variant!

19 Jan 2010 - 18:40
simon_winnall's picture
17
comments

Hope all goes well Gary! Both my parents were teachers, they told me "never become a teacher!" So good luck!!

Anonymous (not verified)
19 Jan 2010 - 19:24
Anonymous's picture

i hope he's not teaching advertising.

Anonymous (not verified)
19 Jan 2010 - 21:02
Anonymous's picture

Great news, I wish him all the best. I made the same move last year. Its hard work but far more worth while than the thankless/immoral job of advertising!

20 Jan 2010 - 10:57
malcolm_moore's picture
2
comments

There's a joke in here about if you can't do... But I'll avoid it.

Good luck Gaz, Brave decision. All the best!

Anonymous (not verified)
20 Jan 2010 - 12:01
Anonymous's picture

It'll take a while to adjust to your 'clients' listening to you.

Brave and brilliant – Good luck Gaz
x x x

PS. Some school's gonna have the best Christmas Fair posters.

Anonymous (not verified)
20 Jan 2010 - 12:28
Anonymous's picture

Good luck Gazza - although see when did McCanns have a creative department of 80! It's more like 8 isn't it......oh and where is London guru Steve these days?????

20 Jan 2010 - 16:08
dino_maddalena's picture
5
comments

Good luck Gary. I'm sure you'll be as inspirational as ever.

Anonymous (not verified)
21 Jan 2010 - 08:30
Anonymous's picture

Well Gary, I can't blame you for opting for the easy option. A strange decision but at least you look like a teacher.

Anonymous (not verified)
21 Jan 2010 - 11:31
Anonymous's picture

Setchell. Satchel. It was clearly his destiny.

Anonymous (not verified)
21 Jan 2010 - 12:21
Anonymous's picture

Do they have a revolving door on the CD's office?

21 Jan 2010 - 13:53
graeme_longstaff's picture
256
comments

if the revolving door is like this 52 secs in:

http://www.youtube.com/watch?v=b6yYd6Pq7Ic

then sign me up!

5 May 2010 - 10:44
angus_walker's picture
61
comments

Well done to McCann’s and Dean Lovett for making a bold move.

Birmingham was the centre of the industrial revolution.

And if they can apply their own industry to Billy’s imagination, they could have a new revolution on their hands.

Good luck to them.

Anonymous (not verified)
19 Jan 2010 - 12:46
Anonymous's picture

It is a strange business that we work in. Perhaps the experience of KLM and Mcanns has killed Garys enthusiasm

Anonymous (not verified)
19 Jan 2010 - 12:54
Anonymous's picture

Good luck Gary - remember - it's not called a blackboard any more. Big no no that one!

Anonymous (not verified)
19 Jan 2010 - 12:56
Anonymous's picture

Yep, it says a lot about the joy of McCann B'ham in that it's driven this poor bloke into doing something altruistic.

19 Jan 2010 - 13:00
peter_rose's picture
14
comments

Good luck Gary - I'm sure you'll succeed in whatever you choose to do.

19 Jan 2010 - 13:12
graeme_longstaff's picture
256
comments

This decision must have taken bigger balls than being CD of McCanns. Massive love Big G!

Bring back the cane!

Anonymous (not verified)
19 Jan 2010 - 13:58
Anonymous's picture

I think Cameron may have meant Lawyers, Doctors, Bankers, Dustman etc. Something a bit more up the food chain from ad bods.

19 Jan 2010 - 14:03
nick_galanides's picture
81
comments

114 days holiday, inset days, hangover days, snow days off, coffee breaks, 4pm finish, loads of confiscated drugs and fights - good work Gaz.

Write Your Comment

New to The Drum

You will be sent a verification email. Click on the link in the email to post your comment.

Tick to receive daily newsletter full of the latest news in creative marketing and media.
By checking this box you are agreeing to The Drum's website terms and conditions.

Don't miss out... Get your Advertising news by email

Directory Latest