I Have charity campaign urged to continue
I Have charity campaign urged to continue Edinburgh agency Story has found 119 much-needed items for 26 different grassroots charities through its recent digital ‘ihave’ campaign.
The digital campaign, designed and managed by Story, was launched in December and ran for six weeks over the Christmas period. The campaign enabled individuals and businesses to visit a website (ihave.org.uk) to view a list of wishes from local Charities and pledge any items they have and no longer needed.
Items found were as wide-ranging as reconditioned digital cameras, electric guitars, laptops, a smart board, dishwashers and duvets. Interestingly, not all the wishes were for tangible items. Some asked for practical help in the form of time and as a direct result of the campaign, four charities had offers to build new websites for free. A children’s project in Pilton has been offered the help of an illustrator for a book they are producing while several charities including St Columba’s Hospice, Shelter and the Jack Kane Centre have been offered help from photographers.
Story contacted a list of charities, principally through their existing connections with organisations such as Oxfam, Bfriends, Contact the Elderly and Fresh Start, but they were also put in touch with a range of homeless and adult literacy projects through CLAN, Edinburgh’s City Literacy and Numeracy Group.
Sue Mullen, managing director at Story, commented: “The challenge facing us now is what to do next. We have had so many requests, especially from London, to maintain the momentum and continue the site. We are currently looking into ways to support the initiative due to the overwhelming desire from everyone to keep it going. Like puppy dogs, it appears ihave.org.uk is not just for Christmas.”
View the list of those who have contributed to the campaign.
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Comments
comments
What a brilliant idea. Love the strapline, too.
Recycling stuff is a fine idea but is already handled well by the likes of Gumtree. Continuing to give away free creative services which other smaller companies rely on longer term is not good for the industry.
My own small agency has done a lot of work with charities and found that at many meetings we were the only people at the table not being paid. So we stopped doing work for free. Another reason not to work for free is that the 'client' does not truly value the work, they just take and take and then slip off to another £35k a year not-just-for-profit salaried job.
A good cause is a great idea but don’t give away other people services, just give away your own if you are that charitable, and do it secretly without taking all the credit/publicity, otherwise it smacks of self publicising opportunism, and not just for Christmas.
Twaddle, Anon. If you've got a profile, use it for the charity's benefit.
That's why the Bill and Melinda Gates Foundation isn't called the Mr and Mrs X Foundation.
Dear Twaddle Anon
Yes but Bill Gates is giving away his own cash rather than the services of other professionals.
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