The Original Source Mountain Mayhem is preparing once again to launch next month with a full above-the-line and PR push for the washing and bathing brand.

The event, which sees Original Source aligned with the UK’s biggest 24-hour mountain biking endurance race, attracts over 2,000 riders and 15,000 spectators.

Entering the second year of its three-year title sponsorship, Original Source is supporting the partnership with a full above-the-line and PR campaign, headed up by TBWA\Manchester and Staniforth\ respectively.

Activity will see Original Source branding throughout the event and across all promotional materials, branded showers installed and a sampling programme. A social media campaign providing reach to the wider mountain biking community and adventure enthusiasts is also underway.

Commenting on the partnership Nigel Wolstenholme, senior brand manager at Original Source – who will be competing once again in this year's race – said: “Mountain Mayhem is the perfect match for the brand. Original Source users are keen adventure seekers, always on the look out for a challenge and have a strong passion for the outdoors. Mountain Mayhem combines all of these factors and more. We’re looking forward to being back at the heart of the event and experiencing the skin tingling atmosphere.”

Original Source Mountain Mayhem takes place at Eastnor Castle in Herefordshire from 18th – 20th June 2010.