Direct and digital agency Entire and marketing services provider Marketing Databasics (MDB) have merged and re-launched as Indicia.

The new company will now be based in Bristol, Edinburgh and London.

Existing Entire managing director Ian Stockley (pictured) will head up Indicia as MD. Mark Robinson, current MDB managing director, will take the role of managing partner working closely with Stockley to develop the agency’s client base.

Two new roles on the Indicia board have been created with former Entire managing partner Julie Atherton appointed planning director and Liz Childerley joining the agency as commercial director.

Childerley, who has over 15 years experience at Ogilvy Worldwide, WWAV Rapp Collins and Archibald Ingall Stretton, has been brought in to spearhead Indicia’s new business strategy.
 
Both Entire and MDB bring with them a host of long-term clients including Tourism Ireland, Littlewoods, Britannia and Reader’s Digest.

ASOS, Fat Face, Sainsbury’s Bank, Blue Square, Woolworths.co.uk and Ecotricity will all continue to work with the agency under the new Indicia brand.