Pure Collection, the online cashmere specialist, is investing in SEO as it looks to grow its revenue and increase site visibility for customers.

Leeds-based search marketing agency Epiphany Solutions will be responsible for improving the online presence of the brand through adapting site architecture and a strategic link acquisition campaign.

Pure Collection has recognised the importance of enhancing its overall online visibility, with e-commerce manager Stuart Lee commenting: “We are delighted to appoint Epiphany as our search agency; we understand the power and influence of the web and anticipate this activity playing a big part in our company’s continued growth”.