BSM launch centennial promotion
BSM launch centennial promotionBSM is launching ‘Pass on the BIG 100’, a promotion timed to celebrate the driving school’s 100th anniversary alongside its achievements, which include teaching the Queen to drive.
BSM is launching ‘Pass on the BIG 100’, a promotion timed to celebrate the driving school’s 100th anniversary alongside its achievements, which include teaching the Queen to drive.
TheAgency are in the driving seat of the campaign which will appear across online, radio, press, direct mail and point of sale outlets.
These will adopt a fashion theme to denote a changing cultural landscape with the catchphrase “Our fashions may have changed but our success hasn’t”.
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Comments
so bad. on so many levels.
Looks like the 'art direction' is stuck in the 60's too. So awful it's not even ironic.
Time seems to have passed TheAgency by too
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