Blueleaf splits into creative and digital divisions
Blueleaf splits into creative and digital divisionsCheshire creative agency Blueleaf has chosen to break into two divisions having launched Blueleaf Creative and Blueleaf Digital, as it looks to reach the growing and necessary digital demand.
Despite the split, the company’s offering will remain unchanged, explained managing director Adrian Lomas, with Blueleaf Digital looking to better communicate the agencies digital service with the rise of demand and allows each division to focus on its specialist area.
Adrian Lomas explained; “We have repositioned our brand, launching Blueleaf Creative and Blueleaf Digital. This is in response to market trends and to emphasise the individual specialism’s within the business.”
Adrian Lomas will be overseeing both divisions and the group to keep continuity and brand values strong while Rob Smith will be driving the digital arm of the business due to his experience with Laura Ashley and Next. Chris Jones, creative director, will be drive the creative side of the business.
The whole company will work across both divisions, with three digital specialists and three creative specialists based in each.
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Comments
So 'Digital' isn't in effect 'Creative?'
Clearly it isn't...
Why is 'Blueleaf' Digital in red?
So, basically, you have a new website, possibly some new stationery but all the bods are still sat at the same desks, next to the same 'creative' bods doing the same jobs as they were last month.
Why?
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