28 January 2010 - 10:54am | by Staff Writer | 5 comments

Dr.Oetker launches new brand packaging

Dr.Oetker launches new brand packagingDr.Oetker launches new brand packaging

Dr.Oetker has launched its new range of Shake It! Pancake Mix with packaging through brand consultancy Chilli.

Baking brand Dr. Oetker has developed a mix, which helps create perfect pancakes in minutes.  Chilli was asked to reflect the fun element in the packaging designs.

Chilli’s packaging solution used "vibrant colours and clear typography" to convey the Shake It! message. The packaging design aims to differentiate the range, which continues to build the Dr.Oetker UK brand.

Dr.Oetker’s Shake it! Pancake Mix is available in Tesco stores nationwide. 

Comments

Anonymous (not verified)
28 Jan 2010 - 12:53
Anonymous's picture

Lazy b***rd pancakes whatever next. 115g of flour, 1/2 pint of milk and one egg...voila! and I bet they taste 100% better.

Anonymous (not verified)
28 Jan 2010 - 15:42
Anonymous's picture

Hope the pancakes taste better than their horrible pizzas!

Anonymous (not verified)
28 Jan 2010 - 15:52
Anonymous's picture

Dr. Oetker. Excruciatingly good pancakes

Anonymous (not verified)
28 Jan 2010 - 17:31
Anonymous's picture

I think you are missing the point Anon 12.53 - these are obviously aimed at the fat arsed mothers who spend all their mornings watching telly (Trisha, Jeremy) and then don't have time to make their kids lunch when they pop home from school.

29 Jan 2010 - 00:27
david_buchanan's picture

Same lazy buggers that go to Tesco in their jammies.

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